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Why is the Authorized Representative different from the importer/distributor ?
An Authorized (Authorised) Representative is the one who will represent the manufacturer to deal with the CE Marking vigilance authorities from the 27 EU + 3 EFTA * Member States. This is somehow similar to that you may need a lawyer representing you in the court.
The Authorised Representative usually does NOT involve itself in the distribution and/or sales of the products as the importers/distributors usually do.
Most of the importers/distributors are skilled in marketing and sales, but not familiar with the complicated CE Marking issues.
A non-EU manufacturer needs only one Authorized Representative in the entire European Union whereas may have many distributors and/or sales agents.
It is required by the EU legislation that a non-EU manufacturer must print its EU Authorised Representative´s name, address & contacting details on the packaging/labeling of the product(s) sold onto the EU & EFTA market. The authorities from any of the 27+3 EU & EFTA Member States may call the Authorized Representative up for CE Marking vigilance at any time and the Authorized Representative must respond immediately and properly within the permitted time.
Contact Person: Mr. SIZ LEE
Tel: 86-158 1855 4403